Surya has been one such guy in tinsel town who promotes his film to the best getting associated with brands he advertises for. Recently, Sony BMG had organized Vaaranam Aayiram contest where contestants can sing any of the songs from the film. The best ones Sharmila and Sanjay were chosen for winners and Surya felicitated them by presenting a guitar autographed by him. Well, for the other participants everyone was gifted with Vaaranam Aayiram audio CDs.
Winners of this contest were awestruck as they were directly taken to the sets of Ayan where Surya was shooting. More equivalent to the style of Aamir Khan in Bollywood, Surya has been the only actor here who promotes to the extreme. Indeed, he’s got a good publicity tactics and indeed a good PR Manager.