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Velai Illa Pattathaari Hit the Screens in Mid July

velai-illa-pattathari

Velai Illa Pattadhaari, the Dhanush & Amala Paul starrer featuring music by Anirudh recently had its

trailer cross the 1 million mark. Dhanush’s Wunderbar Films Pvt Ltd is not only the producer of the

movie, but also had retained the audio rights and released the songs and trailer on various platforms

worldwide through their collaboration with Chennai based YouTube multi channel network & digital

distributor Divo.

The songs have been declared a hit with getting high playback in FM stations, and regularly featured

in countdowns since its release in February. The crossing of 1 million views also resulted in another

milestone for their YouTube channel under the aegis of Wunderbar Studios. The YouTube channel has

now crossed 5 million views and 15,000 subscribers, which makes it the 2nd

channel among Tamil Film production houses, with highest being AVM Studios.

A representative of Divo mentioned, the channel’s performance has been unprecedented with such

limited content, and in coming days we can expect more content like a promo song shot featuring

Dhanush & Anirudh, video songs from the movie and few TV spot ads lined up to come in the channel.

The movie is expected to release mid July.




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