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Twitter India launched a Custom emoji for the Kaala Movie

Twitter India launched a Custom emoji for the Kaala Movie

Superstar Rajinikanth’s Kaala, a production by Dhanush’s Wunderbar Films, has associated with Twitter India for multiple engagements with the platform.

Today Twitter India launched a custom emoji for the film, using the hashtags #Kaala, #காலா, #కాలా or #कालाकरिकालन 
The hashtags are available in English, Hindi, Tamil and Telugu to match with the Hindi, Tamil, Telugu release on June 7
Apart from this, Wunderbar Films is engaging in using their platform for its features like Moments, Periscope Live – where the audio launch was also streamed, and native video for viewership/engagement from audience and monetisation opportunities for advertisers and brands.
This multiple engagements with the platform is among the first to be done in South India.



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