Superstar Rajinikanth’s Kaala, a production by Dhanush’s Wunderbar Films, has associated with Twitter India for multiple engagements with the platform.
Today Twitter India launched a custom emoji for the film, using the hashtags #Kaala, #காலா, #కాలా or #कालाकरिकालन
The hashtags are available in English, Hindi, Tamil and Telugu to match with the Hindi, Tamil, Telugu release on June 7
Apart from this, Wunderbar Films is engaging in using their platform for its features like Moments, Periscope Live – where the audio launch was also streamed, and native video for viewership/engagement from audience and monetisation opportunities for advertisers and brands.
This multiple engagements with the platform is among the first to be done in South India.