ARVIND LTD opens flagship store in Anna Nagar in Chennai.
August 24, 2013, Chennai: Arvind Ltd, one of the largest integrated textiles and branded apparel players, announced the opening of its flagship ‘The Arvind Store’ in Anna Nagar in Chennai. The store houses some of the best fashion brands under one roof. The store is located at Perfect Tower, AH-1, IV Avenue, Shanthi Colony, Annanagar, Chennai. This is company’s 113th store across India & 10th store across Tamil Nadu.
‘The Arvind Store’ will offer premium shirting & suiting fabrics for the discerning customer and display brands like Arrow, US POLO Association, Flying Machine, Custom tailoring, Fabrics and Tresca. In addition to this, the store will have customised tailoring solutions with two unique concepts namely; Studio Arvind and Arvind Denim Lab (ADL).
Studio Arvind, the CUSTOM TAILORING unit of the Arvind store, brings to the fore all of Arvind’s knowledge in creating world-class garments. Not only does it provide customized garments, but it will also offer different styles and fits for each category. For the first time in India, Arvind introduces, ADL – Arvind Denim Lab – a concept exclusive to The Arvind store, that offers customized washed jeans made to order. It empowers the consumer to choose his/her style, fit, wash, fabric, buttons, rivets, threads. What more, he/she can also personalize it with his/her zodiac sign label & own signature in thread. You can choose from a wide range of latest designs that are regularly refreshed keeping in mind emerging trends. Each denim is made to order in Arvind’s factory exactly to the customer’s specifications and meet international standards. With this offering, the company presents for the first time in India, hand crafted Bespoke denim. The garment is delivered in approximately 14 days to the customer.
Anna Nagar is the first township in Chennai to follow standard addressing system followed in the western world. It has a number of well established schools and colleges, places of worship, shopping areas with both independent shops and chain stores and numerous restaurants. Speaking on the occasion Mr. P.S. Rajiv, Head-Retail (EBOs), Arvind Ltd said “We are delighted to open our flagship store in Anna Nagar. In Chennai, we are getting tremendous response from all our stores & our flagship store is an extension to our expansion plans. We recently reached an important milestone of 100 stores across the country. We plan to rapidly roll-out ‘The Arvind Store’ format to over 400 stores in the next five years. As a part of our strategy, we will open stores in region with high youth population as we see a huge demand in this age group. We believe that Arvind’s products would be widely accepted as it matches the aspirations of modern India.”
‘The Arvind Store’ brings the best of both worlds, that of fabric and ready-mades to its customers. It aims to revolutionise the shopping experience of customers.
About Arvind Limited
Arvind Limited is one of India’s largest integrated textile and apparels company with a strong retail presence and a pioneer of denim in India. Arvind has an unmatched portfolio of owned and licensed brands and retail formats. Company’s own product brands include Flying Machine, Colt, Ruggers, Excalibur amongst others while its licensed product brands have big global names like Arrow, Gant, Izod, Elle, Cherokee, US Polo Assn. to name a few. It has a joint venture in India with global major Tommy Hilfiger. Company also has retail brands like Megamart, The Arvind Store, Club America, Next and Debenhams.
Arvind Ltd. has mastered the learning curve of growing strong new brands – 5 out of top 10 international brands in India have been built by Arvind. The Company has ability to address diverse segments through a differentiated portfolio – it has a presence across market segments, dominant in many segments already. Arvind has a strong distribution strength to quickly grow new brands – high bargaining power within channels, strong reach leading to fast ramp-up. It is able to build strong and cost-effective supply chain and is able to rationalise the cost of building brands.