Kamal Hassan has decided to release his magnum opus Viswaroopam on his own in Tamil Nadu. Yes , Ulaganayagan’s RajKamal films will be distributing the film in Tamil Nadu since other distributors are not willing to invest the huge amount quoted by Kamal. Today Kamal confirmed that the audio release will be held on December 7 in Chennai,Coimbatore and Madurai. Earlier there was a tussle between theater owners and Kamal on his DTH premiere plan but now it looks like Kamal has put his plan on hold for his Tamil version and has decided to go on with DTH premiere for the Hindi “Viswaroop”.
Looks like this plan will work out big time because Kamal has an extra-ordinay market in overseas and his Dasavatharam was unbeatable in many locations till 2011. It has to be remembered that Walt Disney released Dasavatharam in selected areas which resulted in huge profits in the overseas market and Hindi version will get a minimum profit with DTH premiere and if word of mouth is good, Viswaroop can make more profit.
Naturally Kamal has good market in Andhra Pradesh,Kerala and Karnataka. So releasing and distributing in those places won’t be a major concern. This plan of releasing Viswaroopam through Raj Kamal films in Tamil Nadu will fetch him more profits since there is no distributor share for the film and the only concern Kamal has is to sign an agreement with theater owners. Hope Kamal clears all the hurdles and release Viswaroopam in style.