The box office collections are falling steeply during the last few days on account of the four consecutive victories of the Chennai Indian Premier League cricket team Super Kings. The April- May season is the peak time since educational institutions are closed and fans visit cinemas in gaggle but this year, due to the IPL T20 matches, virtually nobody is turning up at the theatres. There are hardly 30 people in cinemas for the evening and night shows. As a result, several producers are thinking of deferring their releases.
Producers are waiting to know the fate of a major blockbuster ‘Kuruvi’ starring Vijay releasing Friday since he is a brand ambassador of the Chennai team. The movies affected by IPL matches include “Santosh Subramaniam” featuring Jeeva – the collections of the film dropped 85 percent; “Yaaradi Nee Mohini” – this Dhanush starrer is a hit but its collections fell by 90 percent; “Arai En 305il Kadavul” – the film, which has Prakash Raj in the lead, is the worst affected since its collections never went beyond 40 percent since release; and “Iyakkam” – starring newcomers, the film sank without a trace.