“Far-famed as one of the most celebrated media production houses, Viacom 18 has established satellite channels in different regional languages. Among the top-notch league of such channels, Colors Entertainment has carved a niche for showcasing diversified entertainment into different languages like Hindi, Marathi, Kannada, Gujarati, Oriya and Bangla. Now it’s embarking on a colorful journey in Tamil territories which had a recent launch in Tamil amidst grand ambience. “The satellite channel will have the airing commencing from this evening (February 17) at 7 p.m. Already, Colours has established a domain of No.1 position in Hindi and Kannada. Tamil Nadu happens to be at No.1 position in Cable Network subscription across entire India. However, we aren’t feeling disappointed that our embarkation of journey here occurs late in time. But we wanted to give something exceptionally different and unique. We started preparing for this journey nearly before a year. We travelled across 18 districts and interacted with people all over these regions. Coming amidst 70 satellite channels, we are trying to offer something unique and believe it would be a game changer. Right now, there is no news shows, satellite rights of movies will be acquired only after 4 months. We will be holding discussions in regards to helping the small budget movies as well. We approached Arya for ‘Enga Veettu Maappillai’ with some reluctance, but he readily accepted to be a part of this show. Around 7, 00,000 entries happened with around 6,000 people immediately registering online. We have chosen around 18 best contestants for the show. We are hosting this as a reality show with emotional ingredients too. Arya will be entering wedlock by end of April,” says Colors Business Head Anoop Chandrasekaran.
“Colors Tamil is on the spree of offering more shows and programmes, which will be possessing an unparalleled paradigm of excellence. Tamil Nadu has lots of beautiful colours of its own ethnicity and Colours Tamil will be emphasizing the importance of COLORS,” said Deepan Ramachandran… “The joy within me is like a mother who feels heavenly over the birth of her child. Recently, Indian Prime Minister Narendra Modi mentioned that Tamil happens to be the ancient language than Sanskrit. On the par, Tamil is the youngest language to celebrate agelessly and there are lots to celebrate about this language. We had attempted to bring the musical beauty of Tamil by giving it to 20 talented musicians and finally chose Mumbai based Saurav’s tune among 20 tunes. This song is crooned by Sathya, Chinna Ponnu and Vel Murugan, which has the visuals embellished with colours and emotions by cinematographer,” said Lyricist Madan Karky, who has penned this song.
“We will giving exposure to many young talented musicians. Many wouldn’t accept experimenting with unique TV series and shows by the beginning stage of its career. But I am so much happy that Anoop had given an instant nod,” said DooPaaDoo fame Goudheya.
“For the past 20 years, I am into the making of TV series. Since, there is a plethora of TV serials based on different genres, we wanted to present something different. We will not break the norms that might hurt the sentiments of anyone. TV serials are at the next position to films and we are trying to break the myth by presenting the best TV series,” says Fictional Head of TV series Bhaskar Sakthi.
“Although I am director, I had never thought of producing a TV series. I have never seen a serial in my life. After meeting this team, my perception completely changed. Bhaskar Sakthi has been appointed as the head and he has done a remarkable job by picking honest and hard working team for serials. We have attempted making a TV series without using the big names, but instead the young talents have been giving opportunity here,” said Sivagami fame producer Ahmad.
“Oru people are spending more time for entertainment and Colors Tamil is stressing on this quotient with decent package that will let family audiences enjoy,” says Sivagami fame writer Bala.Super Kids Programme Producer C Sudhakar said, “This is going to be an out and out kids based show. The other kids at home or anywhere watching show will be motivated by the concept and game plan.
“We are late, but we are arriving with latest ideas. This is just a beginning and there are lots of to come. We are promoting and advertising the show in all mediums. Colors Tamil will stand out to be a best illustration,” says Marketing Head Muthu. The occasion was graced by ‘Perazhagi’ TV series fame producer Saravanan, cinematographer Vaithy, script writer Pon Elango, Writer Pugazhendhi of Velu Naachi TV series and many others.