Herewith i forward the press release pertaining to “K13”.
Art Director Kamalanathan on “K13”.
At times, the myth that says – Only films of grandeur will bring art department under the spotlights gets broken by valuable scripts. Arulnithi –Shraddha Srinath starrer “K13” directed by Barath Neelakantan has drawn up closer attention from all ends with its motion posters and visual promos. In fact, it’s surprising to see that art director Kamalanathan has managed to pull it off well with his art department.
“The first thing that Barath told me during our initial meeting was “Every property in the house is going to be a character”. That was totally surprising to hear and something that not all art directors could come across often. It was a mixed feeling of excitement and a speculative challenge. Although, I thought how far this statement from him would get materialized and he proved right with his narration, where he had included about the props in the script. However, I wasn’t pretty sure if this would get noticed by the viewers, but was surprised to see it happen by the motion poster itself. Even in the trailer, we could come across specific shots having properties.” says art director Kamalanathan who has substantially engraved his presence in trailer through his art work.
While speaking about the film’s premise, Kamalanathan says, “K13 isn’t going to be a routine thriller. It has a completely new storytelling pattern and Barath Neelakantan deserves special mention for coming up with such a story. I am sure that audiences will be held intact from the first minute till end for its raciness.”
Scheduled for worldwide release on May 3, K13 is produced by SP Sankar and Santha Priya for SP Cinemas with Sam CS (Music), Aravinnd Singh (Cinematography), Ruben (Editing), Udhayakumar T (Sound Design).